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    Bittersweet Chocolate Business

    Chocolate is one of the most popular food products in the world (and also one of the best, if you ask me). Some episodes of American Masterchef that I recently watched have taught me that in a gourmet world, this incredibly delicious ingredient is also used in savoury and spicy dishes, not only in desserts as I had imagined. It…

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    Buying the Eiffel Tower? Sure, No Problem

    It is not unusual to hear that famous objects and real estate, from breath-taking artwork to expensive mansions, are put on sale in hope to find a new owner. Even though this crazy world of consumerism we live in has normalised bombarding people with crazy offers or advertisements, how would you react if someone offered you a world-known sight, let…

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    Halloween – Hello (Business) Win?

    Spooky season is at its peak, this year actually for two reasons. Not only it is Halloween time, but we are also in the middle of the second corona wave, for some being even worse than the first one and bringing many countries only a step away from their healthcare system collapsing. This creepy situation is definitely giving me chills,…

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    Inc. – What?

    When I was little, what gave me one of the most beautiful childhood memories was snuggling in warm blankets in the living room and watching cartoons with my brother in the evening. Among our favourites was an animated movie titled Monsters Inc. We watched it over and over again and although we were not speaking English well at all back…

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    The Blind Alley

    In mid-August, when I revealed this blog to my friends, we filmed a short introduction video for it and posted it on the blog’s new TikTok account. I have never been an active user of this platform before, but because many had said it is fun and out of curiosity, I decided to give it a try. The content I…

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    The Power of Ads

    In today’s world of consumerism, money is everything. Therefore, companies are advertising their products everywhere we go. But how to persuade a customer to choose exactly them, when there are so many competitors around? Well, modern problems require modern solutions, and so ads today come in many different forms and are so much more than just billboards and fliers. What’s…

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    Profitable Crisis

    The Corona-virus crisis has been very damaging and overarching each and every one of us. Though packing a punch on economy, it has still not been completely impenetrable, and many businesses, which have been able to create new opportunities, are proving that.