-
Selling Coca-Cola’s Secrets: Integrity in Rivalry
In the eye of the world, Coca-Cola is one of the largest beverage companies of all times. With its net worth of approximately 208 billion US dollars this year, we perceive it as a very powerful brand. But according to an unbelievable story from 2006, it is now clear that the corporation behind this renowned name has its Achilles heel…
-
The Power of Ads
In today’s world of consumerism, money is everything. Therefore, companies are advertising their products everywhere we go. But how to persuade a customer to choose exactly them, when there are so many competitors around? Well, modern problems require modern solutions, and so ads today come in many different forms and are so much more than just billboards and fliers. What’s…
-
Profitable Crisis
The Corona-virus crisis has been very damaging and overarching each and every one of us. Though packing a punch on economy, it has still not been completely impenetrable, and many businesses, which have been able to create new opportunities, are proving that.